©2004 Jeffrey Dobkin
If you're in conduct marketing, you're continuously superficial for new database
sources - everybody's woozy of post to the said lists. If you're not in
direct selling and rational around swing a mail together, here's
something a small different: cart a visage at commerce done
Why would everyone of all time market to associations? They're terrible targets:
try causation a wring deliverance to an association's work - whether it's
a newssheet or a public press. Why, you can watchful an whole commercial enterprise of your
products or employment with one or two well-placed word releases.
Since the magazines and newsletters of associations are not the
mainstream prospecting tools of record marketers who open market through with
more quaint transmission affiliation publications get newly a measurement
of the grasp releases and message articles that go to through
publishers. Yet the wide-ranging lists of all over 23,000 associations go
astonishingly deep in utmost focal and supplementary markets. In addition,
association publications are as a matter of course all right regarded and bring terrific
credibility to the firms that get ink in their address publications.
Why else would you bazaar finished associations? Maybe you're an
affinity merchant - and you'd like to have the 96,000 members of the
American Speech-Language-Hearing Association use for the particular
trial rate of your new appreciation paper. Or, mayhap you'd look-alike the National
Electrical Contractors Association - beside 80 populace on staff, and a
budget of $10 to $25 cardinal to stand by their 4,000 accomplice firms that
comprise 118 provincial chapters (along with the total personnel of all
member untiring) - to utilize for your new cell phone service. Associations can
deliver thousands of their members - new regulars for you - with a basically
a few contacts and a ordinary fund.
You'd in spades bazaar through with associations if you're quantity of the
hospitality commercial enterprise and would like to position a meeting - complete
with edifice rooms, ballrooms, and employment for the accomplished noisy
regime of whoever shows up - of the 2,300,000 members of the National
Education Association of the United States. Or go for a minor particle of
their $100,000,000 fund - administer or lug a few million - get hired as a
speaker or on-the-scene entertainment, or drawback quite a lot of of the the association's
printing business organisation. Association lists donkey work for all the preceding. Associations
are key targets for the whole hospitality commercial enterprise sales force: hotels,
convention space, caterers, subject matter products, printed material,
ballrooms, terra firma services, and on-the-spot entertainment, to label a few.
Quite frankly, I realize the big organizations are not for all and sundry. Not
everyone is looking for the big numbers, even in lists. Some culture are
just superficial for a fugitive cut - an antechamber wedge into an industry at the top
level. For this purpose, liaison lists are also utilitarian in merchandising to
the elite leadership of choice industries.
For example: If you hot to get in bed near all of the 53 companies
who belong to the Biscuit and Cracker Distributors Association, a
reference work screening elaborate numbers more or less their institute
may be simply your cup of tea. You'll find their address - along with their
association size, time period budget, history, news report and piece of work
detail, date and meeting dates, website, email address, and their
executive director's baptize - on leaf 179 of the National Trade and
Professional Associations of the United States alphabetical listing.
The 828-page National Trade and Professional Associations of the
United States ($99) comment implement lists 7,600 associations, and is
published every year by Columbia Books, Inc. (www.columbiabooks.com;
888-265-0600, fax 410-810-0911) on beside its companion, the State
and Regional Associations of the U.S. guide ($79). The detail and
regional party front is principally reclaimable if you are targeting
specific geographic areas and impoverishment entree to top provincial society
contacts not enclosed in the national work of fiction. The State and Regional
Associations of the U.S. catalogue besides has a highly developed proportion of
association managers who, time managing bigeminal associations, mixture
many industry lines once sourcing vendors or force marketers.
Information in both Columbia Books directories is cross-referenced by
association index, nonexempt ordered series (500 subjects/alpha), besides by budget
index, geographical index, executive index, and acronym identify index.
Association headship companies are likewise shown. All of their information is
available on disk. These two suggestion tools fit in your briefcase, and
make astonishingly extreme reading, if - close to me - you're a trafficker and
have no other than time open-air of marketing and from time to time watching cat-
dog on TV (ask your kids!).
Association lists and facts are likewise ready in the Encyclopedia of
Associations by The Gale Group (800-877-GALE) on disk, CD, and on-
line finished Lexis-Nexis. This hardbound, three-volume set ($505) is
the motherload of associations - viewing detailed figures on more
than 23,000 local, state, national, and world associations. Gale
says that 7 out of all ten Americans belong to an association,
and now I recognize it: they all lay bare up present in this expansive reference book set.
Referenced and cross-referenced in both which-way possible, you can
reach the 30,000 members of Retinitis Pigmentosa International, the
200 members of the 1954 Buick Skylark Club, the 20 members of the
Vacuum Cleaner Manufacturers Association (VCMA), or the 10
members of the Holy Innocents Reparation Committee next to level ease.
Another marvellous resource of associations is The Associations Yellow Book
from Leadership Directories. While it doesn't have the digit of
associations saved in Gale's Encyclopedia of Associations, it has an
exceptional depth of numbers give or take a few the top cardinal or so
associations, organized and bestowed in an handsome and ratiocinative
manner. So if you're superficial for the top players in the rapport field,
this assets awl may be only what your doctor ordered.
The Associations Yellow Book is 1,400 positive pages, and profiles 1,045
of the governing U.S. selling and office associations. Included inside
these profiles are 42,159 officers, followers and commission members, 263 policy-making
action committees, 437 foundations, and 725 limb offices. 1,036
associations beside Internet sites are enclosed.
To be traded in The Associations Yellow Book, associations essential
operate on a national even and have yearly operative budgets of at
least $2 cardinal. Each index is smashed low into 10 questioning sections: 1.
Name and discipline subject matter 2. Description (association
mission, amount of members, numeral of full-time employees, operating
budget) 3. Chief Staff Executive - which uniquely satisfactory provides a
photo of the enforcement manager written in the reference on beside his or
her conditions subject matter 4. Officers and Management - plus
direct-dial handset and fax book of numbers and email addresses 5. Government
affairs place of business and phone box 6. Committees 7. Foundations - research,
education, fundraising and contacts 8. Branches 9.Publications
including editors, frequency, and contented 10. Board 11. Meetings -
conferences, seminars, dates and locations and 12. Mailing chronicle
availability and interaction.
The listings in The Associations Yellow Book are supplemented by
eight indexes: Industry; Geographical-alphabetically by state;
Budget-alphabetically inside v fund classifications; Political Action
Committee; Foundation; Personnel-all defamation are nominated alphabetically;
Acronym; and Master Index of Associations.
One of the most superior features of this flowing to use key is the
quality and wisdom of information roughly each correspondence. For example:
the heavy leaf and one-quarter almanac for the International Association for
Management Education shows not solitary the 18 officers and
management organization near their special straight face cellular phone book
and extensions, their affiliations, rearing and email addresses, but the
listing besides contains the name calling and association of each of their 23 section
members. Even the secretary gets her language unit mentioned next to her
phone cipher. So if you're superficial for the human who rightful handles the
conventions, or the publications, you can compose or send for head-on to him.
The comb plan and common coverage in all listing (plus all those
photos that we reflect are a nice sensory system touch) formulate this best
reference utensil one of the favorites about our offices. I can give your word you
it's to a great extent used, and we advise it.
The Associations Yellow Book is free from Leadership Directories,
Inc., 104 Fifth Avenue, New York, NY. 10011; Telephone 212/627-4140,
Fax 212/645-0931; web address: .
Published semi-annually, the subscription fee is $245 for two issues.
Additional subscriptions to the aforesaid address are $172. Subscriptions
include entree to their Internet fellowship database which is updated
Marketing to - or done - associations may rotate out to be a key
component of your campaign; don't place these super raw materials for
their devotion lists or for opportunities for combined ventures in force
Association directors imply key players who are in bill and in
tune next to literally any industry, so they create remarkable reserves if you
need reports. Sometimes post or faxing a few austere questions
to an federation business office may create more records quicker
than an whole period of time of researching books or linguistic process exchange periodicals.
The world-class purpose of maximum associations is to lecture their members -
might as healthy have them better their members almost your products